Generocity started with the concept that as a new mom, Kathryn and her friends had gently-used baby essentials that were too new to discard, but "too used" to give away. These items were often buried in social media posts, while Jessa saw inefficiencies in how resources were shared. Over multiple years of video chats, they envisioned a better system—one that combined the generosity and waste-reduction of "Buy Nothing" communities with real-time matching for those in need. Generocity platform isn’t just another resale or donation app; it’s a purpose-driven network where giving is seamless, support is immediate, and every shared item strengthens community and sustainability.